Business Administration: Marketing Management, A.A.S.
Entry Time
Fall, Spring, Summer
Award
Associate of Applied Science degree
2 years (5 terms)
In today's rapidly evolving job market, Marketing and Management are two of the most in-demand fields, offering countless opportunities for growth and advancement. Our Marketing Management program integrates cutting-edge digital marketing strategies with essential management principles to prepare you for success in a technology-driven world.
Marketing is at the heart of every successful business, driving growth, innovation, and customer engagement. From empowering entrepreneurs to scale their businesses to fueling the success of global corporations and non-profits, marketing shapes the way organizations connect with their audiences. As technology continues to transform how we communicate, marketing professionals are leading the charge—leveraging digital platforms, data analytics, and real-time interactions to create meaningful and profitable customer relationships.
In our program, you'll dive into the exciting intersection of traditional marketing fundamentals and digital innovation. Whether you're passionate about building engaging social media campaigns, optimizing content for SEO, or using data to understand consumer behavior, our curriculum provides the tools and knowledge to thrive in today’s competitive marketplace. We focus on hands-on experience, preparing you to navigate the latest trends in e-commerce, content marketing, advertising, and brand strategy.
As a student, you will earn an Associate of Applied Science degree while also having the option to pursue specialized certificates in Sales, and Social Media Marketing. These certificates equip you with valuable, industry-recognized credentials and practical skills that will elevate your career prospects.
Career Opportunities
- digital marketing specialist
- brand strategist
- content marketing manager
- marketing analytics specialist
- e-commerce manager
- social media strategist
- sales representative
- advertising executive
- public relations specialist
- media planner
- sales strategist
- marketing specialist
- marketing research analyst
- marketing coordinator
Degree Requirements
| Term 1 | Credit Hours | |
|---|---|---|
| BUS-101 | Business Professionalism | 1 |
| BUS-102 | Introduction to Business | 3 |
| MGT-145 or PSY-111 | Human Relations in Management or Intro to Psychology | 3 |
| ENG-105 | Composition I | 3 |
| Approved Math Course | 3 | |
| Term Totals: | 13 | |
| Term 2 | ||
| CSC-116 | Information Computing | 3 |
| ENG-108 or ENG-106 | Comp II: Technical Writing or Composition II | 3 |
| MKT-110 | Principles of Marketing | 3 |
| Select one of the following: | 3 | |
| Principles of Selling | ||
| Fundamentals of Oral Comm | ||
| Public Speaking | ||
| Term Totals: | 12 | |
| Term 3 | ||
| Humanities or History/Culture Course | 3 | |
| ECN-120 or ECN-130 | Principles of Macroeconomics or Principles of Microeconomics | 3 |
| WBL-305 | Intern: Bus/Finance/Mktg/Mgt | 3 |
| Term Totals: | 9 | |
| Term 4 | ||
| MKT-130 | Social Media in Business | 3 |
| MKT-150 | Principles of Advertising | 3 |
| MKT-180 | Customer Service Strategies | 1 |
| ACC-111 or ACC-152 | Introduction to Accounting or Financial Accounting | 3 |
| Marketing Elective | 3 | |
| Term Totals: | 13 | |
| Term 5 | ||
| MGT-101 | Principles of Management | 3 |
| MKT-135 | Content Marketing | 3 |
| MKT-195 | Marketing Management 1 | 3 |
| MKT-158 | E-Commerce and Retailing | 3 |
| BUS-290 | Employ Search/Workpl Success | 1 |
| Marketing Elective | 3 | |
| Term Totals: | 16 | |
| Program Totals: | 63 | |
- 1
Only offered in the spring term
Marketing Electives
| Code | Title | Credit Hours |
|---|---|---|
| APP-120 | Apparel Visual Merchandising | 3 |
| BCA-213 | Intermediate Computer Bus Apps | 3 |
| BCA-290 | Web Design Principles | 3 |
| CIS-290 | Web Content & E-Commerce Sys | 3 |
| FIN-121 | Personal Finance | 3 |
| GLS-120 | Education Experience Abroad | 1 |
| MGT-112 | Business Innovation | 3 |
| MGT-121 | Project Management Basics | 3 |
| WBL-145 | Project: Bus, Fin, Mkt & Mgt | 1-3 |
| MGT-130 | Principles of Supervision | 3 |
| MGT-170 | Human Resource Management | 3 |
| MGT-171 | HR Strat-Talent Mgt/Empl Rel | 3 |
| MGT-179 | HR Strat-Ttl Reward/Safe/Labr | 3 |
| MGT-300 | Intro to Entrepreneurship | 3 |
| MGT-305 | Business Plans for Entrepreneurs | 3 |
| MKT-140 | Principles of Selling | 3 |
| WBL-305 | Intern: Bus/Finance/Mktg/Mgt | 3 |
Optional Courses
| Code | Title | Credit Hours |
|---|---|---|
| MKT-924 | Honors Project | 1 |
| MKT-928 | Independent Study | 1-3 |