Business Administration: Marketing Management, A.A.S.
Entry Time
Fall, Spring, Summer
Award
Associate of Applied Science degree
2 years (5 terms)
Marketing and Management are two of the most popular majors in colleges today, due to the vast employment opportunities available. Marketing Management is a hybrid program offering both marketing and management in one degree. Marketing promotes profitable exchanges in goods and services across all sectors-from solo entrepreneurs to small businesses, from global corporations to non-profits. Effective marketing allows every kind of organization to grow and prosper allowing vast employment opportunities. It is the marketing professional's job to create, manage, and enhance brands. To some this is a scary time to be in marketing, as the very foundation of how we communicate with customers is being disrupted by the Internet and social media. Today they're just a few clicks away on your Facebook page, Twitter profile, Snapchat or Instagram feed. Marketing can even lead to better communities, locally and across the globe. These fields need professionals with a strong initiative and spirit of competition. Successful students also exhibit strong entrepreneurial, problem solving and interpersonal skills.
Through this program, students have the opportunity to earn certificates in Retail Marketing, Sales, and Social Media Marketing. Please consult with the Business and Information Technology Department for more information.
Career Opportunities
- buyer
- sales
- retail
- wholesaling
- advertising
- marketing
- public relations
- media planning
- sales strategy
- marketing research
- real estate
- social media manager, and more
Degree Requirements
| Term 1 | Credit Hours | |
|---|---|---|
| BUS-101 | Orientation to Business Professionalism | 1 |
| BUS-102 | Introduction to Business | 3 |
| MGT-145 or PSY-111 | Human Relations in Management or Intro to Psychology | 3 |
| ENG-105 | Composition I | 3 |
| Approved Math Course | 3 | |
| Term Totals: | 13 | |
| Term 2 | ||
| CSC-116 | Information Computing | 3 |
| ENG-108 or ENG-106 | Composition II: Technical Writing or Composition II | 3 |
| MKT-110 | Principles of Marketing | 3 |
| Select one of the following: | 3 | |
| Principles of Selling | ||
| Fundamentals of Oral Communication | ||
| Public Speaking | ||
| Term Totals: | 12 | |
| Term 3 | ||
| Humanities or History/Culture Course | 3 | |
| ECN-120 or ECN-130 | Principles of Macroeconomics or Principles of Microeconomics | 3 |
| WBL-305 | Intern: Bus/Finance/Mktg/Mgt | 3 |
| Term Totals: | 9 | |
| Term 4 | ||
| MKT-150 | Principles of Advertising | 3 |
| MGT-101 | Principles of Management | 3 |
| MKT-180 | Customer Service Strategies | 1 |
| ACC-111 or ACC-152 | Introduction to Accounting or Financial Accounting | 3 |
| Marketing Elective | 3 | |
| Term Totals: | 13 | |
| Term 5 | ||
| MKT-130 | Social Media in Business | 3 |
| MKT-135 | Content Marketing | 3 |
| MKT-160 | Principles of Retailing 1 | 3 |
| MKT-195 | Marketing Management 1 | 3 |
| WBL-110 | Employability Skills | 1 |
| Marketing Elective | 3 | |
| Term Totals: | 16 | |
| Program Totals: | 63 | |
- 1
Only offered in the spring term
Marketing Electives
| Code | Title | Credit Hours |
|---|---|---|
| APP-120 | Apparel Visual Merchandising | 3 |
| BCA-213 | Intermediate Computer Bus Apps | 3 |
| BCA-290 | Web Design Principles | 3 |
| CIS-290 | Web Content & E-Commerce Sys | 3 |
| FIN-121 | Personal Finance | 3 |
| GLS-120 | Education Experience Abroad | 1 |
| MGT-112 | Business Innovation | 3 |
| MGT-121 | Project Management Basics | 3 |
| MGT-130 | Principles of Supervision | 3 |
| MGT-170 | Human Resource Management | 3 |
| MGT-171 | HR Strat-Talent Mgt/Empl Rel | 3 |
| MGT-179 | HR Strat-Ttl Reward/Safe/Labr | 3 |
| MGT-300 | Intro to Entrepreneurship | 3 |
| MGT-305 | Business Plans for Entrepreneurs | 3 |
| MKT-140 | Principles of Selling | 3 |
| WBL-305 | Intern: Bus/Finance/Mktg/Mgt | 3 |
Optional Courses
| Code | Title | Credit Hours |
|---|---|---|
| MKT-924 | Honors Project | 1 |
| MKT-928 | Independent Study | 1-3 |