Marketing (MKT)

Covers the essential marketing process, focusing on how to strategically plan and implement the development, pricing, promotion, and distribution of products, services, and ideas. Explores how businesses create value through these exchanges, meeting both individual and organizational goals. Emphasizes a practical understanding of market dynamics and consumer behavior, preparing for real-world application. Arts & Sciences Elective Code: A

Introduces the fundamentals of social media marketing, focusing on how businesses can effectively integrate social media into their overall marketing strategies. Teaches the development and execution of social media plans aligned with business objectives, identifying the most appropriate platforms for engaging target audiences. Bridges the gap between traditional marketing methods and modern digital strategies. Arts & Sciences Elective Code: B

Pre/corequisite: Take MKT-110.

Outlines the fundamentals of creating online marketing content that support social media marketing strategies. Addresses strategies for customizing creative content that meets ROI objectives, developing and maintaining online professional presence through optimization of content and appropriate business communications for various platforms. Arts & Sciences Elective Code: B

Prerequisite: Take MKT-110.

Pre/corequisite: Take MKT-130.

Provides basic skills needed to sell goods and services in a marketing economic system. Teaches about careers in selling, buyer behavior, product knowledge and selling concepts. Emphasis is on problem solving. Arts & Sciences Elective Code: B

Introduces the key principles of advertising, exploring both traditional and digital advertising methods. Topics include media selection, creative copywriting, layout design, and the strategic development of advertising campaigns. Utilizes hands-on projects, applying theoretical knowledge to real-world situations by developing comprehensive advertising plans that encompass both local and national perspectives. Arts & Sciences Elective Code: B

Provides a comprehensive exploration of the modern retail environment, integrating both traditional brick-and-mortar retailing with e-commerce. Explains how physical stores and digital platforms can complement one another in omnichannel retail strategies. Covers key retail concepts such as customer service, merchandising, and supply chain logistics, while also diving into digital transformation topics like online storefront management, e-commerce marketing, and the integration of technology into retail operations. Arts & Sciences Elective Code: B

Prerequisite: Take MKT-110. Take MKT-150.

Studies retailing and its functions in a free enterprise system. All facets of retail operation are considered including planning, organization, buyer or user experience, human resources, facilities, control, pricing, buying, selling and promotion, centered around a retail simulation project. Arts & Sciences Elective Code: B

Designed to help students target their customers and develop appropriate services. Discusses the use of effective customer services as a competition tool. Arts & Sciences Elective Code: B

Examines the marketing process from product conception to production and delivery. Emphasizes marketing plan development, situation analysis, marketing strategies and product management for both new and current products. Utilizes a capstone project to develop and enhance marketing and management skills. Arts & Sciences Elective Code: B

Prerequisite: Take MKT-110.

Allows a qualified honors student to pursue a special concentration of study under the guidance of a faculty member. Requires completion of an honors project contract. May be taken more than once. Arts & Sciences Elective Code: B; Comments: Requires approval of supervising professor and dean

Provides readings, papers and basic research or other projects under the individual guidance of a staff member. Arts & Sciences Elective Code: B; Comments: Permission of instructor, dean